Google News

Gillette signs three new sports superstars

Must Read

Gillette, which is owned by Procter & Gamble Co.’s is said to have signed three sports superstars — U.S. golfer Tiger Woods, tennis champion Roger Federer and French-born soccer star Tierry Henry, for its new Gillette Champions program. This is the brand’s biggest current global sports-marketing initiative.

Speculations are rife that this is also a replacement for David Beckham, whose contract ends later this year. Some industry experts say that Beckham’s move to the US football club Galaxy may have increased his market cachet in US, but it has certainly weakened his appeal as a global Gillette spokesman. No official comment has been made by Gillette so far regarding the future of David Beckham with the company after the new sign-ups

Latest News

Mall developers now courting PE money to get out of debt traps: Rehan Huck

Rehan Huck, Vice President and Head of Leasing, DLF Shopping Malls speaks to Rasul Bailay, Group Managing Editor, IMAGES...

Login to your account below

Fill the forms bellow to register

Retrieve your password

Please enter your username or email address to reset your password.