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Lulu Mall Lucknow hosts 2023 ICC World Cup trophy tour

Activities around the tour included interactive displays showcasing the history of cricket, photo opportunities with the real ICC Cricket World Cup trophy, and other engaging activities New Delhi: UAE-based Lulu Group’s mall in India, Lulu mall Lucknow became the first-ever mall in...

H&M’s debut with cricket marketing

Amit Kothari, head of customer activation and marketing for H&M South Asia, talks about H&M’s association with cricket and women’s sports in IndiaNew Delhi: This month, women cricketers from all over the world made their debut in the first edition...

Cricket World Cup theme at adidas India

It is a high-stake game, the slew of promotional affairs unleashed by brands looking to earn extra points, mileage and goodwill from Cricket World Cup. And every brand worth its value and customers will make sure their message reaches...
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Footwear brand Trase reacquired from Upscalio, raises $0.5mn

Trase was acquired by Upscalio in 2021 as part of its strategy to build a diversified portfolio of brands...
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