Chic By Chaitalibiplab

India boasts of a rich and ancient textile and clothing heritage that has continued to evolve through time. While the nation is taking big strides towards modernization, its citizens are still traditionalists at heart, especially when it comes to...

India may be modernizing, and a global revolution may be gripping the country, but as people, Indians are still traditionalists at heart, preferring to don ethnic wear on occasions, festivals and weddings.The growth in the Indian ethnic wear market...

We are in an age where fashion and functionality accelerates paralleling each other. With the ever-so increasing urbanisation in India, there is an increasing demand for apparel that do not just satiate the weather conditions, but goes much beyond....