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Smiley footwear enters India with SSIPL as the exclusive licensee

Smiley, one of the most recognised icons in the world and an iconic global and lifestyle fashion brand, has...

Five Star Chicken set for 300 outlets by end-2015

Thailand-based foodservice chain Five Star Chicken, which has close to 240 outlets in India, is planning to add another...

Manyavar: Rooted in Tradition, Growing in Style

Manyavar, Indian men’s ethnic fashion brand, caters to the debonair man who proudly flaunts his ‘desi avatar’ on weddings,...

Foodbox a viable business venture

What is the concept behind Atchayam Foodbox?Atchayam in Tamil implies abundance and nourishment much like the word cornucopia (horn...

Victorinox: A timeless Swiss Innovation

Inventor of the ‘Original Swiss Army Knife’, Victorinox has come a long way since it was founded in 1884....

Retailers Betting Big on BTL Marketing

Major Festivities of Diwali and Christmas are around the corner and one and all is gearing up for celebrations....

Megamart plans image overhaul

Megamart, a value retail chain from the house of Arvind Brands, wants to drop its "all-men" image in order...

Economic meltdown: Retailers feeling the pinch?

India Inc has taken a cautious and prudent approach to the downturn, but the outlook is not completely negative...

Starters as Standalones

The current image of soup is that of something between a snack and a meal. And that emanates from...

Retailers opt for new marketing strategies

Increasing competition is forcing retail chains in India to strengthen their brands. As a post Bharti-Wal Mart JV impact,...