Artificial Intelligence (AI)

Computer vision is emerging as a game-changing AI technology, helping retailers enhance customer experiences, optimise operations, and make data-driven decisions like never beforeIn today's fast-changing retail market, staying ahead with tech is a game-changer. One of the most exciting...

Over half (58%) of consumers have replaced traditional search engines with Gen AI tools for product/service recommendations, up from 25% in 2023Bengaluru: As many as 71% of consumers want artificial intelligence (AI) to be integrated into their purchasing experiences,...

Empathetic AI is the next frontier for brands with rich rewards like deeper loyalty, stronger engagement, and a lasting place in the hearts of consumersImagine this: You’ve had a rough day. A series of frustrating meetings, a missed deadline,...

This GenAI-driven platform leverages sophisticated artificial intelligence to personalise shopping experiences, making them more engaging and intuitiveAs the retail landscape rapidly evolves, the fusion of physical and digital commerce—termed 'phygital'—is becoming increasingly crucial. RetailGPT, developed by Pathfinder, is at...

Industry experts at India D2C Summit 2024, attributed the entire euphoria about AI tools to the increased internet penetration and tech start-upsMumbai: Artificial Intelligence (AI) is redefining the consumption space by reducing time and cost for retailers and customers...

Enterprises are seeing significant benefits from conversational platforms, such as higher engagement rates and the ability to personalize interactions at scale with GenAI. Here's how it can be used to secure a lasting competitive edge in the marketplaceIndia is...

60% of industry professionals say investments in tech will increase in the remainder of the calendar year 2024 IndiaRetailing Insights: Technology investments in the retail sector will increase in the coming months according to a poll conducted by IndiaRetailing. About...

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the ever-evolving landscape of the Fast-Moving Consumer Goods (FMCG) sector in India, the transition from gut...

This fundraise will help us invest more in product engineering and will help us accelerate the various projectsNew Delhi: Software startup Testsigma on Wednesday said it has raised $ 8.2 million in a funding round led by MassMutual Ventures, and...

When you're building a solution, make sure that you have the right data, that would make it a powerful solutionNew Delhi:  Businesses must understand new technology before incorporating it into solutions, avoiding hype, said Ravi Vijayaraghavan, Chief Data Analytics...