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Pawan Jagnik

From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better and craft targeted strategiesIn the...

About Me

Pawan Jagnik is head of marketing - India at Pladis Global handling McVitie's, Godiva and Ülker brands. He holds a Master of Business Administration (MBA) degree from the prestigious Indian Institute of Management Kozhikode, complemented by a Bachelor of Engineering (B.E.) from D. Y. Patil College of Engineering, Pune University.
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