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AKS

Nidhi Yadav, Founder and Creative Head, AKS Clothing

High employees' skills, high customer satisfaction, low-profit margin and least defection rate ensure long-term success for every business. Nidhi Yadav, the young fashionpreneur, and inspirational designer do not only propagate this axiom but she also strictly applies it in...

Women’s Fusion Wear: An amalgamation of style and comfort

Fusion wear or Indo-Western wear as it is commonly called, is fast catching up among women in the country. This rapidly emerging fashion category is revolutionising the country’s occasion wear market, where it’s embracing both the beauty of Indian...

Ethnic wear brand AKS goes offline; opens flagship stores in Nagaland

Following the success of its online venture, AKS Clothing has finally made its way into the offline world too with the launch of two flagship stores at prime locations of Dimapur and Kohima City in Nagaland. While the first...

From Clicks to Bricks: Ethnic fusion wear brand AKS to foray into offline business

AKS, an ethnic fusion wear brand, which started its retail journey in May 2014, is planning to foray into the brick-and-mortar side of the retail business.Apart from this, to scale up an online customer base and increasing offline penetration...

Myntra signs up Chemistry, AKS for Accelerator Program; targets 10x growth in online sales

As part of a new initiative, Myntra, India’s leading destination for fashion and lifestyle online, has announced the launch of its Accelerator Program. Through this initiative, Myntra is looking at forging strategic partnerships with about 10-15 local fashion brands...
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John Jacobs targets 6 million consumers in three years to become India’s largest eyewear brand: Apeksha Gupta, CEO

Apeksha Gupta, chief executive officer of John Jacobs, talks about the premium eyewear brand’s strategic priorities, omnichannel journey, marketing...
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