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Myntra onboards American cosmetics brand NYX Professional Makeup

To aid the brand's visibility on the platform, Myntra will enable Los Angeles-based NYX with an online brand store (OBS),...

Myntra launches fashion portal FWD for Gen-Z shoppers

The portal offers an assortment of over 65,000 products from more than 500 brands, which will be scaled to more...

Myntra introduces the Vernacular Search feature in 11 languages

Users will be able to search for products on Myntra in 10 regional languages other than Hindi. These include Telugu,...

Myntra onboards UK-based Fashion brand Next

Next will offer over 500 SKUs from the men's and women's casual wear segment on Myntra Bengaluru:  E-commerce entity Myntra has onboarded...

Myntra to relaunch French Connection and FCUK in India

Myntra has acquired distribution rights for French Connection and FCUK and will use a network of independent third-party franchise partners...

Myntra brings UK-based menswear brand boohooMAN to India

The brand will be housed under a dedicated online brand store (OBS) on Myntra Bengaluru: boohooMAN, a clothing and accessories brand...

Myntra’s private label Taavi enters Mumbai

Located at Phoenix Palladium Mall, Mumbai, the new Taavi outlet is the brand’s ninth store in India Bengaluru: Multi-cultural lifestyle brand Taavi...

Myntra launches Bollywood Icon Akshay Kumar’s fashion brand ‘Force IX’

Force IX is set to offer an array of options across t-shirts, shirts, sweatshirts, cargos, joggers, chinos, Co-ord sets, Boiler...

Myntra ropes in Bollywood actor Anushka Sharma as Brand Ambassador

The new brand ambassador of Myntra beauty, Anushka Sharma has been featured in Myntra's new ad film Bengaluru: Myntra has signed Bollywood...

Myntra hosted its first-ever edition of ‘Creator Fest’ in Mumbai

Myntra’s first Creator Fest serves as a fitting curtain raiser to EORS-17, bringing together India’s most loved fashion & beauty...

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Increasing penetration of top brands to create more retail jobs in smaller cities: Experts

With companies increasingly setting up operations in smaller tier II and III cities, there is a significant pool of...