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Myntra launches Bollywood Icon Akshay Kumar’s fashion brand ‘Force IX’

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Force IX is set to offer an array of options across t-shirts, shirts, sweatshirts, cargos, joggers, chinos, Co-ord sets, Boiler suits, Dungarees and accessories on Myntra

Mumbai: In a first-of-its-kind association, Myntra announces the debut of Bollywood icon, Akshay Kumar’s fashion brand, Force IX, on its platform. Force IX’s collection consists of durable, economical and functional fashion staples inspired by the popular actor’s iconic sense of style. The brand’s curtain raiser collection will go live on Myntra on 26th January.

Commenting on the launch of Force IX, Akshay Kumar, co-founder, said, “When we started working on this brand, little did we know that this would become such a significant part of us. I’m delighted to associate with an e-commerce giant like Myntra for Force IX’s limited edition launch and to witness our labour of love getting its wings and ready to take off.”

On the association with Force IX, Padmakumar Pal, vice president – Category Management, Myntra, said, “With Myntra’s proven track record of accelerating the growth of celebrity-led brands and Force IX’s unmatched offerings, this association is poised to make the brand a household name.”

Force IX shall offer more than 70 options across a range of t-shirts, sweatshirts and caps on Myntra, targeted towards the thriving base of street wear and casual wear consumers across metros, tier 1 and beyond cities. Positioned as a streetwear brand in the mass-premium segment, Force IX is set to offer its men’s apparel range at an attractive average price range of Rs 1,299-Rs3,999, with plans to launch accessories in the near future. The brand also plans to bolster its collection with the addition of women’s wear for SS (Spring Summer) ’23.

Myntra offers a range of over 5,000+ leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Urbanic, and many more. It services over 19,000 pin codes across the country and currently houses more than 10 celebrity brands such as HRX, Wrogn, Being Human and House of Pataudi, among others.

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