Surabhi Khosla
Online to Offline: Pure play e-commerce firms go physical to woo...
While the Internet may have penetrated the heart of India, the hearts of Indians (and their trust) still lies with the physical retailer. In...
The Smiley Company: How a happiness campaign turned into a US...
On Saturday, January 01, 1972, journalist Franklin Loufrani wanted to spread a little happiness in a time when bad news seemed to prevail. On...
‘At MFB, we want to bring in brands which have potential...
The Indian fashion industry today is Rs 165 billion, growing at about 11 percent. The online industry itself is between US $4 to 5...
‘Lacoste is a bridge-to-luxury brand, for people aspiring towards well-appointed lifestyles’
French bridge-to-luxury, lifestyle brand, Lacoste, popular for its polo T-shirts is steadily working its India expansion plans. With premium retail developments coming up at...
Playbox: Entertaining and engaging with its premium quality play area
From shopping destinations to entertainment centres and food destinations, shopping malls across the world are being looked upon as one stop destinations for a...
LIMA: Giving retailers a chance to create differentiation for the consumer
LIMA – the International Licensing Industry Merchandisers’ Association – is a leading trade organisation for the global licensing industry. LIMA’s mission is to foster...
A progressive brand needs to be where its customers are: Nitin...
Chai, India’s unofficial national beverage, is a cure for ails, a drink for all seasons and taken very, very seriously in the country. So...
Product innovation has been the key to our success: Wow! Momo...
QSR chain, Wow! Momo has found the recipe for success. The startup, which began with an initial investment of a paltry sum of Rs...
Tree of Life aims to bring emerging food categories, brands &...
Tree of Life one of India’s premier importers, marketers and distributors of gourmet, ethnic and specialty foods in India is gearing up to celebrate its...
‘Express Avenue led to the creation of a new-age retail market...
Express Avenue, the brainchild of its visionary Managing Director, Kavita Singhania, it has often been said has the potential to introduce a whole new...
