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Parama Sen

Parama Sen
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Loves reading suspense stories, an ardent Harry Potter fan, a TV & Movie buff, loves exploring new places, and a typical Bengali fishetarian.
Stepping into a bigger, better future: A report on India's footwear market

Stepping into a bigger, better future: A report on India’s footwear...

India is the second largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production - 22 billion...
Retailing luxury watches online tough: CMD, Prime Luxury Watch

Retailing luxury watches online tough: CMD, Prime Luxury Watch

Luxury markets cannot change their identities. All they can do is offer something different, something unique in the products they are already selling. For example,...
Metro Shoes to strengthen hold in Tier II and Tier III market

Metro Shoes to strengthen hold in Tier II & III markets

India is the second largest footwear producer in the world, with footwear production accounting for approximately 9 per cent of the global annual production - 22 billion...
Ever changing market and consumer behaviour are the biggest challenges: President, South Asia, Bata

Evolving market, consumer behaviour big challenges: President S Asia, Bata

Bata India has recently announced a change in its strategy of opening over 100 stores in a year. The company said it will instead, concentrate on...
A report on the fashion accessories market in India

Trends: India’s fashion accessory market is mushrooming

Accessorizing has always been a very important part of fashion. Belts, bags, shoes and jewellery add incredible value to a person's look apart from helping...
Expert Speak: Unified retail experience is the eventuality

Expert Speak: Unified retail experience is the eventuality

Brick and mortar stores will be there in the future, but the consumers will go there to have the physical experience with the product...
Retail Franchising: A gateway of business expansion

Retail Franchising: A gateway of business expansion

Franchising is one way in which a company can take advantage of India’s vast market with a degree of control that other traditional forms of distribution can’t match...
Growing Indian luggage market

The growing Indian luggage market packs a punch

Expanding retail chains, booming e-commerce and nationwide sales networks have led to growth in an unusual sector - the Indian luggage market. The segment...

Q&A: Physical retail will be experience, online will be business says...

E-commerce is not going to ring the death knell for brick-and-mortar stores anytime soon. While e-commerce may be convenient for shoppers, nothing can beat the...