The brand’s skincare, body care and men’s range will be available on Tira app, website, and at select Tira stores
Bengaluru: Indian actress Deepika Padukone’s self-care brand 82°E, has entered into a strategic partnership with Reliance Retail’s beauty platform Tira, the companies said in a joint press release on Monday.
With the collaboration, 82°E will expand from direct-to-consumer (D2C) model to first-time retail experience in the country through an online and offline presence.
“We are excited to partner with 82°E, a brand renowned for its commitment to self-care and holistic wellness. Together, we aim to elevate the self-care experience for consumers everywhere, introducing 82°E products to offline retail for the very first time,” said Isha M Ambani, executive director, Reliance Retail Ventures Ltd.
82°E was co-founded by Padukone and ex-fund manager Jigar Shah in November 2022. The brand’s skincare, body care and men’s range will be available on Tira, marking its offline debut at handpicked Tira stores in select markets across North, West, and South India.
“We’re thrilled to announce that 82°E is now on Tira, online and in-stores. Through Tira’s online and offline platforms, we are excited to bring 82°E’s bestsellers, award-winning formulations, along with the best of 82°E skincare, 82°E body care, and 82°E man to our consumers across the country,” said Padukone.
Consumers will have access to 82°E products through the Tira app, website, and at select Tira stores including Jio World Drive (Mumbai), Viviana Mall (Mumbai), Kopa Mall (Pune), Mall of Asia (Bengauru) and DLF Saket (New Delhi).
Omni-channel retail platform Tira was introduced as an e-commerce platform in February 2023, and subsequently, in April, unveiled its flagship store located at Jio World Drive in the Bandra Kurla Complex in Mumbai. Currently, it has 11 stores across the country.
