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E-commerce platform Tata CliQ partners with Rediff.com

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With this strategic move, Tata CLiQ aims to target a much wider and newer cohort of consumers, thus strengthening its reach further

New Delhi: E-commerce platform Tata CLiQ has partnered with Rediff.com, a news, entertainment and shopping portal, a release by the company said on Monday.

This collaboration will allow Rediff users easy access to shopping on Tata CLiQ, the release added.

With this strategic move, Tata CLiQ aims to target a much wider and newer cohort of consumers, thus strengthening its reach further.

As part of this partnership, the shopping icon on Rediff’s homepage will lead users to a Rediff shopping site powered by Tata CLiQ. Users can browse and shop from a wide range of curated and trendiest products from leading brands across fashion and lifestyle, unlocking the magical shopping experience.

Gopal Asthana, chief executive officer (CEO), Tata CLiQ, said “We are thrilled to embark on this exciting partnership with Rediff. Our objective in joining forces with them goes beyond collaboration; it is about creating a symbiotic relationship that benefits the end consumer”

“The partnership with Rediff validates the brand’s commitment to delivering a magical shopping experience through innovative collaborations for our consumers. We are looking forward to this partnership and making it a fruitful one,” adds Asthana.

Ajit Balakrishnan, chief executive officer (CEO), Rediff.com added, “We are excited to offer our users, across geographies, a delightful shopping experience and discovery of the latest trends in fashion and lifestyle from two of the most trusted names in the media and digital commerce space in India,”

With over 4,000 brands from India and around the world, Tata CliQ offers a wide range of products that includes offerings from renowned brands like Hoka and Westside, along with fashionable products in beauty, home decor, and jewellery.

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