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Spanish fashion group Tendam to enter India with Myntra

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Tendam operates in almost 80 countries across four continents and has more than 1,800 points of sale, including directly operated stores, e-commerce and franchises

Bengaluru: Omni-channel specialist fashion group Tendam has partnered with e-commerce platform Myntra to enter and expand in India, the companies said in a joint press release on Tuesday.

Tendam specialises in brand management in the premium mass market segment. It is an open omni-channel ecosystem that optimises total traffic of over 350 million consumers through physical and digital stores.

“For over a century, Tendam has been delivering stylish fashion across Spain and other parts of the world and it’s a great period for us to launch the brand in India as our customers are following and adopting global trends and styles more closely than ever before,” said Jayanti Ganguly, vice president – category management at Myntra.

The company has 10 owned brands including Women’secret, Springfield, Cortefiel, Pedro del Hierro, Hoss Intropia, Slowlove, High Spirits, Dash and Stars, Ooto, Hi&Bye, Springfield Kids and Fifty.

Lingerie brand Women’secret is the first of Tendam’s flagship brands to be available on Myntra in India. In addition, Tendam will reinforce this market presence with the opening of two franchised stores in Pune’s Phoenix Mall of the Millennium and Ludhiana’s Silver Arc Mall in January 2024 and plans to grow sustainably in India to open around 20 stores over the next three years.

“We are delighted to have an association that will enable us to develop our omni-channel business. Myntra is the ideal partner for us. They are aligned with our omni-channel strategy and have the capacity and expertise to fully develop it in the country,” said Antonis Kyprianou, franchise general manager of Tendam.

The strategic move strengthens the presence of Tendam’s brands in India. It confirms the company’s strong international growth prospects, following an expansion strategy with expert retail partners who bring first-hand market knowledge, experience, and professionalism, the release added.

Tendam operates in almost 80 countries across four continents and has more than 1,800 points of sale, including directly operated stores, e-commerce and franchises.

Bengaluru-based Myntra currently offers over 6000 fashion and lifestyle brands such as H&M, Levis, Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Marks & Spencer, Nike, Puma, Crocs, M.A.C, and Fossil and has services across 19,000 pin codes in India. Myntra’s pioneering omni-channel technology is leveraged by 5600 stores across various brands, serving over 140 cities.

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