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Shoppers Stop’s value format Intune opens outlet in Mumbai

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Intune launched its first store in Hyderabad on 2 June 2023

Mumbai: Department store chain Shoppers Stop’s fashion format store, Intune has opened its new outlet in Mumbai, a company official announced on social media.

It is located at Lodha Xperia Mall, Kalyan – Shilphata Rd Palava, Dombivli, Maharashtra. Intune launched its first store in Hyderabad on 2 June 2023.

Sources said that for Intune, the brand is expected to adopt a sharp pricing strategy, to gain a foothold in the industry. It is expected to cater to young families with trendy fashion, and good quality at a great price. Intune will also cater to kids’ fashion with cool pocket-friendly trendy fashion, great quality, and good fits starting as low as Rs 199. Read more about it here.

There are two other leading players in the segment which include Tata-owned Zudio and Landmark-owned Max. IndiaRetailing reported that encouraged by the success of Zudio, the Tata Group is planning to add around 130 stores this calendar year to its 350 stores, taking the store count to slightly shy of 500. Read more about it here.

Shoppers Stop Ltd. is a retailer of fashion and beauty brands established in 1991. Spread across 98 department stores in 52 cities, the Company also operates 10 premium home concept stores – HomeStop, 142 speciality beauty stores including M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, and 25 airport doors, occupying an area of 3.9 M sq. ft.

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