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Moonshot Distribution System to expand its omni-channel distribution network

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The company is looking forward to acquiring four to five brands and enabling a few international brands to enter the Indian market by the end of the year

Bengaluru: Moonshot, an Omni-channel DaaS (Distribution as a Service) company, aims to expand its omni-channel distribution network across categories in India by the end of 2023. The company is looking forward to acquiring four to five brands and enabling a few international brands to enter the Indian market landscape by the end of the year.

Moonshot is a platform offering emerging and established D2C brands access to general trade, modern trade, e-commerce, and quick commerce via its tech-enabled plug-and-play solution and distribution network. Currently, Moonshot is live in the food and beverage category, and in the upcoming months, it will be adding personal care to its network.

“At Moonshot Distribution System, we are initiating the widespread reach of our portfolio companies to achieve scale geographically with zero fixed costs and helping them grow 100% month-on-month. We offer extensive insights into packaging, pricing, weightage, schemes, and promotions best suited to increase consumer off-take for our partner bands from both national and regional perspectives,” said Atul Bahl, co-founder, of Moonshot Distribution System.

The company is planning on expanding its distribution system by bringing over 3,500 FMCG distributors onto its network by the end of 2023. “At Moonshot Distribution System, we are creating a robust network of distributors and warehouses throughout the country. With over 15 brands and over 200 SKUs in our ever-growing product basket, we reduce the cost of distribution for every brand,” said Dhruv Jain, co-founder of Moonshot.

Moonshot follows an internal checklist for selecting the brands and has a waitlist of over 1,200 brands. At present, the company is looking after the distribution for brands such as Besht, Betterbite, Sartaj, Meva Bite, Trick or Treat, BTW among others and is planning to onboard more than 50 brands across 25 categories by the end of Financial Year 2024.

“Running Coca-Cola and McDonald’s in India has given the group direct access to the consumers. We understand the Indian consumer needs and the dynamic consumer environment really well. Moonshot is helping brands increase their reach in their market not only through e-commerce but also through physical distribution through GT and Modern trade which is the hardest nut to crack for all new-age brands and products,” said Anant Agarwal, co-founder of Moonshot.

Moonshot was launched by MM Agrawal Group (MMG) in 2022. Currently, the company is operational in Delhi, Punjab, Haryana, Himachal Pradesh, Jammu and Kashmir, and as part of its expansion plan, the network of the company will be expanding in Rajasthan and Uttar Pradesh.

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