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Reebok opens its latest outlet at Centrio Mall, Dehradun

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Fitness and lifestyle brand Reebok features footwear, clothing and accessories for men, women and kids at its latest outlet

New Delhi: Fitness and lifestyle footwear, apparel and equipment brand Reebok recently opened its latest outlet at Dehradun’s Centrio Mall by Unison Group.

The American-inspired global brand is known for its sporting goods and for developing technologies and programming that enables movement.

The store features footwear, clothing and accessories for men, women and kids.

When Reebok entered India, its primary business model was franchisee-owned. However, this changed after Aditya Birla Fashion and Retail Ltd. (ABFRL) announced signing of a long-term licensing agreement, which grants ABFRL exclusive rights to distribute and sell Reebok products through wholesale, e-commerce and Reebok branded retail stores in India and other ASEAN countries.

ABFRL is part of the Aditya Birla Group, which has a retail presence of 8.4 million sq. ft. (as on March 31, 2021). It has a network of 3,212 brand stores across the country while being present across 31,000+ multi-brand outlets and 6,800+ point of sales in department stores across India, according to Reebok India’s website.

Recently ABFRL entered into a strategic partnership with Galeries Lafayette, renowned globally for its flagship location at Boulevard Haussmann in Paris.

Allen Solly, Louis Philippe, Peter England, Simon Carter London and Van Heusen are a few among many brands that come under ABFRL.



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