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Go Colors' small-box format optimises unused mall spaces

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Go Colors, a pioneer in branded legwear for women, has created a unique Kiosk format in apparel retailing. The brand offers over 1000 legwear items in a color range of more than 120 shades in its kiosks across many prominent shopping centres, including GVK, Infiniti, Pacific, Forum, Inorbit and others.
Having innovated the Kiosk format, Go Colors has gone on to innovate further and has converted unused spaces/ odd spaces in malls to open small (200 to 300sq ft) pocket stores, exciting both the mall owners and consumers.
Go Colors is a fast growing brand with a robust retail footprint both offline and online. In addition to the innovative kiosks, Go Colors is present in large format stores like Reliance Trends, Central and Megamart across India. The first high street store was recently opened on Linking Road, Mumbai. Its full product portfolio is live across all major market places – Flipkart, Myntra, Jabong, Amazon, Snapdeal and Paytm. The brand has also made an international footprint, establishing exclusive stores in Dubai and Abu-Dhabi.

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