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A smart business revolves around its customer

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Technology has empowered customers in a myriad of ways. Your customers have relied on your business’ website, followed and interacted with you on social media, downloaded your mobile app on their smartphones and engaged with your business on the digital media.
All this means, there is a lot of data available to empower your business by shifting your focus from knowing what your customers want to knowing what your customers want before they do, with the aid of big data and analytics.
Take a look at this exclusive infographic from IBM to discover why every customer’s journey is unique and how customer-centricity can improve their engagement with your business.

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