Digital media
Research
A smart business revolves around its customer
Technology has empowered customers in a myriad of ways. Your customers have relied on your business’ website, followed and interacted with you on social media, downloaded your mobile app on their smartphones and engaged with your business on the...
Fashion & Lifestyle
Scope & Status of Mobile Advertising & Commerce in India
Modern mobile phones are cameras, personal computers, traditional fixed line phones and e-banking devices, all rolled into one. With the increasing usage of mobile phones and WAP access on cell phones by one and all, fashion brands, retailers and...
Retail
Social Circuitry
The fast growth of digital media has amplified the potential of modern retailers to gain momentum in pushing brand building and consumption of their respective products among younger consumers. Opportunities in online brand building are particularly important to understand,...
Retail
TechnoVM: The New Edge in Communication
Innovation is making the business of living more effortless and unstrained, whether it is through mobile phones, the Internet or other electronic appliances. But desires are never ending, and customers increasingly need more of handier technologies. They have become...
Retail
VLCC ramps up its marketing & brand building strategies
As part of the company’s growth plan in the next 24 months, VLCC, a diversified business group with interest in wellness retail, has ramped up its marketing initiatives for the Indian and Middle East markets. Appropriately, the company has...
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Latest News
Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru
Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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