Grasim, from the house of Aditya Birla Group, is one of the dominant players in ready-to-stitch and over-the-counter fabric categories. Grasim has also ventured into ready-to-wear category by launching ready-made garments through its distribution network and exclusive showrooms. Today, the brand is available through an elaborate and well-established pan-India distribution network.
Brand USP: Grasim is a young, fashionable and innovative brand which stands for “easy dressing for the self made man”. They offer fabrics and trendsetting apparels which exude a superior sense of style and sophistication.
Target customers: Men Sec AB, 30 +, and fashion forward consumers who look for comfort, style and qualityNetwork-no. of states: Pan India
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