International fashion and lifestyle brand American Swan has won the Online Retail Launch Site of the Year receiving awards in five different categories at Asia Retail Congress, 2014 held in Mumbai. The new entrant bagged top honours for “Retail Marketing Campaign of the year (Online), Online Retail Launch site of the year, Best-Ecommerce site and Digital media Campaign of the year in the category, Retail Excellence and Social media awards. Anurag Rajpal, Director and CEO was also honoured as one of the 50 most talented Retail Professionals of India at the forum.
Speaking on the occasion, Anurag Rajpal, Director and CEO, American Swan, said: “Receiving these prominent awards at such an esteemed forum is a matter of great pride and privilege for the brand. We at American Swan are determined to carve a distinctive niche by offering a range of authentic and stylish casual wear to an aspiration-led audience who seeks International quality fashion at an affordable pricing. High quality product offering, utilisation of relevant marketing channels have been our key focus areas right from the time of our inception.”
According to the company officials, currently, the brand is concentrating on strengthening its presence in the digital and social sphere by offering a mix of content, technology, convenience and innovation.
American Swan offers men’s and women’s apparel, accessories, footwear, beauty and fragrance and home products. The brand is owned by The American Swan Lifestyle Company (TASLC), a fashion and apparel-led lifestyle company.