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The American Swan Lifestyle Company

This Swan’s got Swag

American Swan, an online fashion and lifestyle brand exuding American spirit and lifestyle, can be best described as youthful, urbane and casually chic. Having become a rage in India, the brand is mulling overseas expansion next year. Not so long...

Anurag Rajpal, Director and CEO, The American Swan Lifestyle Company

"The challenges that we encountered in the last fiscal quarter were that consumer off-take was a little weak because of marketing sentiment, sales were primarily led by promotions and mark-downs, and e-commerce players, especially aggregators skewed the business owing...

American Swan Awarded Online Retail Launch Site of the Year

International fashion and lifestyle brand American Swan has won the Online Retail Launch Site of the Year receiving awards in five different categories at Asia Retail Congress, 2014 held in Mumbai. The new entrant bagged top honours for “Retail...
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