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Sonam Kapoor joins L’Oreal Paris as ambassador

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World’s leading beauty brand L’Oreal Paris has announced Sonam Kapoor as a part of the L’Oréal Paris dream team. Raising the toast to celebrate the association, Sonam Kapoor was welcomed as the youngest member to join the L’Oréal Paris team that includes beauties such as Aishwarya Rai, Penelope Cruz, Naomi Lenoir, Andie MacDowell, Beyonce Knowles, Laetitia Casta, Kerry Washington, Milla Jovovich, Michelle Yeoh, Eva Longoria and Scarlett Johansson

According to L’Oreal, the values of the brand shine through in its choice of ambassadors from across the globe, Sonam Kapoor will now symbolise the synergy between superior products and outstanding personalities. Sonam will endorse products from the skin, makeup and hair care portfolio of L’Oreal Paris.

Speaking on this association, Vismay Sharma, director, consumer products division, L’Oreal India said, “With her talent, beauty and charisma, Sonam is highly aspirational and an ideal choice as the new L’Oreal Paris spokesperson for the Indian market.”

“The name L’Oreal Paris is immediately evocative of the brand’s signature phrase ‘Because I’m worth it’. The brand has been always been an inspiration, I love the brand because of the confidence it inspires in women through their products which combine path breaking technology and latest trends. Representing L’Oreal Paris as a woman and an artiste is an honour and a privilege, and the pleasure is mine!” added Sonam Kapoor.

2009 will be a highlight year for the L’Oreal Paris brand in India as both it’s spokespersons – the iconic Aishwarya Rai and Sonam will represent Indian beauty and talent oversees at the Cannes Film Festival alongside other members of the dream team.

— Nivedita Jayaram Pawar, Mumbai Bureau

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