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Pepe Jeans MD shares his expectations from IFF ‘09

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Economic slowdown no more remains a debate. Every industry is feeling the pinch of it. However the upcoming India Fashion Forum 2009 (IFF ‘09) should endeavour to make this the keynote subject, feels Chetan Shah, managing director, Pepe Jeans.

Scheduled to be held on January 27-28 in Mumbai, the forum will see over 200 thought leaders and global honchos deliberating on most crucial issues of the business of fashion in India.

Sharing his expectations from IFF ’09 vis-à-vis India’s current fashion industry scenario, Shah said, “There is very little choice left in the current market environment but for all stakeholders, namely mall developers, large-format and mono-brand owners to put behind self-serving interests and sit down and work together on one common objective- how to jointly survive the current retail slowdown and create a dynamic and flexible business model that works for all three.”

IFF is country’s largest intellectual and information exchange for the fashion and retail businesses where leading lights of the fashion and retail industry converge to discuss, display and highlight facets and issues related to the healthy growth of these sectors.

— IndiaRetailing Bureau

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