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Chetan Shah

We have transformed the whole value chain with technology: Manish Kapoor, Pepe Jeans

Manish Kapoor, managing director of Pepe Jeans in India, talks about the company’s three-decade journey and the digital transformation of its stores, manufacturing process and the whole supply chain New Delhi: Pepe Jeans was one of the earliest apparel companies...

First-ever encyclopedic collector’s edition book honouring India’s retail icons launched

Retail Icons of India: The People, Ideas and Events that’ve transformed India’s consumption story, a collector’s edition book narrating lessons from retail leaders, major developments and events impacting, facilitating and transforming retailing in India launched on August 26 at the Grand...

Pepe Jeans opens 11th store in Mumbai

Pepe Jeans London has opened its 11th store in Mumbai at Khar Linking Road. Spread over 1,000 sq.ft., the outlet stocks upto 1,600 items including shirts, skirts, knits, and accessories for men and women.Speaking on the occasion, Chetan Shah – Managing...

Pepe Jeans opens flagship store in Andhra Pradesh

The leading denimwear brand, Pepe Jeans London has launched its biggest flagship store in coastal Andhra Pradesh. Located on Vijayawada's high street, the store is spread across 2200 sq.ft and offers a wide range of jeans and casual wear...

Fashion and Bollywood come together

At the IFF '10, an eminent set of panelists explored the equation between 'Bollywood and Fashion'. As the name suggests, there were debates about the star power of Bollywood celebrities and their fashionable persona that help the various retail...

Adapt to targets: Chetan Shah

“It is important to specify the targets, as youth will say 'no' to the brands they see their fathers sporting,” said Chetan Shah, country head, of Pepe India, remarked on the second day of the 25th IAF World Apparel...

Fashioning newer tactics

The session, 'Retail Power Track' which was also focused on the fashion industry was spearheaded by Shumone Chatterjee, MD, Levi's (India). He probed into the pointers shared by each of the speakers of the eminent panel before opening the...

Pepe Jeans MD shares his expectations from IFF ‘09

Economic slowdown no more remains a debate. Every industry is feeling the pinch of it. However the upcoming India Fashion Forum 2009 (IFF ‘09) should endeavour to make this the keynote subject, feels Chetan Shah, managing director, Pepe Jeans.Scheduled...

Pepe Jeans London sponsors Renault Formula-1

Pepe Jeans London has signed up with Renault Formula-1 Racing Team as one of its official worldwide sponsors for the next three years.The brand’s sponsorship deal includes prominent on-car branding, drivers’ suit front-chest branding, team uniforms, garage panelling and...

Pepe opens its largest store in India

The brand has its head office in London, but its largest store in the world happens to be in India. And the chosen location is Hyderabad.Pepe Jeans London recently unveiled the 8,500 square feet store in the upmarket and...
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Footwear brand Bugatti enters Bengaluru

The new Bugatti store is situated in Phoenix Mall of Asia, YelahankaBengaluru: European footwear and accessories brand Bugatti by...
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