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Lacoste is a bridge-to-luxury brand, for people aspiring towards well-appointed lifestyles, says Rajesh Jain

‘Lacoste is a bridge-to-luxury brand, for people aspiring towards well-appointed lifestyles’

French bridge-to-luxury, lifestyle brand, Lacoste, popular for its polo T-shirts is steadily working its India expansion plans. With premium...
video

Watch Video: Journey of Lacoste in India

Managing Director and CEO, Lacoste, Rajesh Jain on how retail development and entry of competitive brands aided the speedy...
Rajesh Jain, Managing Director and CEO, Lacoste India

Rajesh Jain, Managing Director and CEO, Lacoste India

Rajesh Jain’s signature quote sums up his approach to business leadership succinctly and emphatically. “Top Line, Bottom Line, Growth,...
Unlocking the elusive R.O.I in Omnichannel transformations

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Unlocking the elusive R.O.I in Omnichannel transformations

At the India Omnichannel Forum 2017 – held on September 19th and 20th in Mumbai, concurrently with the India...
Lacoste to launch new store concept as it moves toward uber premiumisation

Lacoste moves towards uber premiumisation

Lacoste has launched a new store concept where the brand is using in-store furniture which is more premium in...
Lacoste plans to expand retail footprint in Delhi, Mumbai

Lacoste plans to expand retail footprint in Delhi, Mumbai

Lacoste, French lifestyle brand popularly known for its polo t-shirts in a wide palette of colour range, is planning...

India’s proportion of digital buyers set to double by 2020

India's proportion of digital buyers (people who buy online) among the urban fashion shoppers is set to double to...
Lacoste: Looking beyond men’s fashion

Lacoste: Looking beyond men’s fashion

Lacoste was among the very first international brands to enter the Indian market, during a time when building a...
Lacoste launches online shopping site exclusively for India

Lacoste launches online shopping site exclusively for India

Lacoste, French lifestyle brand popularly known for its polo t-shirts in a wide palette of colour range, has announced...
E-fashion gets a makeover with curation, personalisation

The role of technology in fashion retail

In every industry, the product may be the star but the customer is always king. The contemporary Indian customer...