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5 brands that achieve maximum impact with minimum advertising

These brands spend the least on traditional advertising and yet manage to make a lasting impact on consumers Bengaluru: Nothing except the mint can make money without advertising goes a quote by the British poet Thomas Babington Macaulay. A Gartner study...

Zara’s flagship Mumbai store reopens with a new look

Located at Phoenix Palladium Mall, Mumbai, the store incorporates several technological tools to offer customers an integrated experience with the brand's online platform Mumbai: Global fashion brand Zara reopened its store at Phoenix Palladium Mall, Mumbai, in a new avatar,...
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3 things malls are doing to increase profitability

Key areas in which shopping centres are doing things differently than before to improve revenues, grow profitablyNew Delhi:...
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