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An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed...

Style that’s sustainable: Retailers slow down; rethink fast fashion

Enough is never enough, especially when it comes to clothes. Ask any woman and she shall bear testify to...
ITC Wills Lifestyle goes 100 pc natural, launches new identity and direction

ITC Wills Lifestyle goes 100 pc natural, launches new identity and...

ITC Wills Lifestyle, on a journey of evolution has made the tectonic shift to 100 percent natural, and will now simply...