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Vikram Chopra

How well do we know our customers?

Having a good understanding of customers can help both retailers and brands to increase their sales exponentially. The more they know about customers and their needs, the easier it is to identify opportunities to sell them new products and...

E Tailers going the brick & Mortar way

From a market size of $2.5 billion in 2009 to $15 billion in 2014 e-commerce has traveled a long way in last five years.The world now is termed as the ‘global village’ and has gone about bringing both business...

Burgeoning power of Indian e-commerce industry

Online stores turning Market placesA marketplace is more like a virtual mall which provides an established platform for sellers and buyers to connect, share, sell, buy and build ongoing relationships. Amazon was the first to introduce the online...

Clay Craft India Ties-up with

Indian manufacturer and retailer of fine bone china and ceramic tableware Clay Craft India has announced a tie-up with online retailer As a part of the association, Clay Craft’s fine bone china, ceramic-ware, plastic and Thermoware products including...
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McDonald’s get clean chit from FSSAI for using authentic cheese

The verification confirms the brand’s assertion that it does not use any cheese analogues or substitutes in its products,...
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