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Vega launches ‘Be Vega’ campaign

The brand synonymous with beauty accessories and personal care appliances, Vega, is all set to launch its new campaign, 'Be Vega' in September, targeted at the fashion conscious, free spirited young girls of today who like to experiment with...

Sonam K Ahuja to endorse Vega

Bollywood star and the country’s leading fashion icon, actress Sonam K Ahuja has been roped in to endorse Vega, one of the biggest beauty accessory and appliances brand in India. Vega has one of the largest ranges of ‘head...

Select CityWalk to overhaul retail portfolio with more than a dozen new brands

Delhi’s Select Citywalk, arguably India’s most recognised and felicitated shopping centre, is expanding its retail portfolio. The most popular shopping destination is introducing over a dozen new retail brands over the next one month. In an interview with Indiaretailing Bureau,...

Pedicure Tools by Vega

Vega, India`s leading beauty accessories brand, has introduced multipurpose pedicure tools, which help keep the feet clean, smooth and callus free. The collection consists of a foot scrubber, pumice stone, pedicure file, foot paddle, dual action callus smoother, foot...

Vega’s new line of hairbrushes

Vega, a beauty and haircare utility brand, has introduced a new line of hairbrushes that promise advanced grooming for the hair. Available in a variety of variants like the paddle, round, flat and cushion, these brushes help smoothen, polish...

Vega’s make-up brushes

An array of make-up brushes have been launched by Vega, in a kit which includes an eye liner, eye applicator, eye groomer, lip liner, lip filler and the blush brush. The brushes handles are made of wood, the applicators...
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Rural India a ‘bright star’ for FMCG sales; will continue to outpace urban expansion in Q2 of 2024: Kantar

This growth in the rural areas is helped by region-centric measures by the government in the interim budget earlier...
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