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Ulf Smedberg

The IKEA India experience, strategies and future plans

Finally, the wait is over! IKEA, the world’s leading Swedish home furnishing retailer has opened the doors of its Hyderabad store for customers on August 09, 2018.Expressing joy, Peter Betzel, CEO, IKEA India says, “At IKEA the people, the...

IKEA’s first India store to offer over 7,000 products

Leading Swedish home furnishings retailer IKEA will offer over 7,000 products at its first India store opening here next year, it said on Wednesday. The product range will be affordable and will offer something for every home with almost 1,000...

IKEA gives a sneak peek to its products and solutions at Hej HOME in Hyderabad

IKEA, the Swedish home furnishing retailer, has opened doors to its first experiential centre - IKEA Hej HOME in Forum Mall, HiTEC city, Hyderabad. Designed for a six month duration, IKEA Hej HOME highlights what IKEA stands for and what...

All you wanted to know about IKEA’s much awaited India entry

Swedish furniture major IKEA aims to help people beautify their homes through its innovatively designed, stylish home furnishings without costing them a fortune! The brand is all set to open its first store in India this year, unfolding yet...

IKEA’s pre-launch plans: Setting up pop-up stores in India

Swedish furniture company, IKEA, which has been sourcing from India for the last 28 years, is all set to open its first store in Hyderabad in 2017. But before that, just to give India a taste of what IKEA furniture...
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From Gut Feeling to Big Data: How FMCG Brands Are Reading Your Mind (and Wallet)

Today, insights gleaned from market research and consumer behaviour are empowering Indian FMCG brands to comprehend their customers better...
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