Siddharth Grover
Fashion & Lifestyle
Athleisure sales soar as workwear becomes more comfort oriented
Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...
Fashion
Loungewear: Demand for comfort rises amid uncomfortable times
While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in fashion. As the world became restricted to their homes, consumers’ started gravitating towards fashion that...
Fashion
Product innovations and marketing strategies drive thermal wear market
When the temperature reaches extreme degrees in the dead of the winter, stylish clothing is all but impossible! How does one look fashionable in layers and layers of clothing, all worn in a bid to achieve maximum comfort? Fret...
Fashion
Decoding the athleisure revolution in India
Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...
Fashion & Lifestyle
Homegrown lingerie brand Groversons eyes Rs 300 crore revenue in 3 years
Groversons, one of the oldest lingerie manufacturers in the country, was established in 1953 by the late C L Grover. The company first branded its products under the name Paris Beauty, which later became the flagship brand of the...
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Avenue Supermarts shares plunge over 8%
In terms of volume, 48.77 lakh equity shares of Avenue Supermarts were traded on the NSE and 1.41 lakh...
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