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Siddharth Grover

Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is athleisure. Being stuck at home for weeks on end, consumers are responding by stocking up on yoga pants, joggers, hoodies...

Loungewear: Demand for comfort rises amid uncomfortable times

While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull has triggered new trends in fashion. As the world became restricted to their homes, consumers’ started gravitating towards fashion that...

Product innovations and marketing strategies drive thermal wear market

When the temperature reaches extreme degrees in the dead of the winter, stylish clothing is all but impossible! How does one look fashionable in layers and layers of clothing, all worn in a bid to achieve maximum comfort? Fret...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

Homegrown lingerie brand Groversons eyes Rs 300 crore revenue in 3 years

Groversons, one of the oldest lingerie manufacturers in the country, was established in 1953 by the late C L Grover. The company first branded its products under the name Paris Beauty, which later became the flagship brand of the...
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Engaging with competent authorities, use only genuine cheese, says McDonald’s

The Maharashtra FDA has accused McDonald's of deception using cheese substitutes in burgers and nuggets instead of real cheese...
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