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Athleisure: Sales soar as workwear becomes more comfort oriented

Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is...
Loungewear: Demand for comfort rises amid uncomfortable times

Loungewear: Demand for comfort rises amid uncomfortable times

While the coronavirus pandemic immobilized the entire world, fashion continued to evolve. In fact, the lockdown and the lull...

Product innovations and marketing strategies drive thermal wear market

When the temperature reaches extreme degrees in the dead of the winter, stylish clothing is all but impossible! How...

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...
Homegrown lingerie brand Groversons eyes Rs 300 crore revenue in 3 years

Homegrown lingerie brand Groversons eyes Rs 300 crore revenue in 3...

Groversons, one of the oldest lingerie manufacturers in the country, was established in 1953 by the late C L...