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Making it click with the Gen Z

Amit Srivastava, CEO, Smollan India on keeping up with Generation Z shoppers who are smart, determined, picky, spoilt for choice, and will soon have immense buying powerAmit SrivastavaMillennials may have dominated the global population over the past few years,...

Shopper-first Retailing: The new rules for retail from the actions, voices and eyes of today’s consumers

The research — based on a global consumer survey, behavioral data, and in-store mystery shopping visits — painted a clear picture of shoppers’ continuous demand for new, innovative, and customized products. Shoppers value freshness with their wallets, as 59...
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51% of buyers frustrated by poor customer service: Report

51% of respondents highlighted poor customer service as the leading issue concerning kitchen appliancesNew Delhi: Brands dealing in...
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