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Omnichannel journey of SPAR

SPAR is one of the leading hypermarkets in India with a presence of 20 stores spread across nine cities in India. To tap into new consumer groups and reach out to as many customers in a convenient way, the...

Integrated Retail Strategy: Retail Customer Experience

This is the right time to forge strong relationships with customers so that they stick to a brand and keep coming back for more. The time is also ripe to take a look at how leading retailers are innovating...
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Macho Sporto introduces Sidharth Malhotra as its new brand ambassador

The campaign involves a TVC showing Sidharth Malhotra being impressed by a girl making the first moveNew Delhi: JG...
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