ROI

Enterprises are seeing significant benefits from conversational platforms, such as higher engagement rates and the ability to personalize interactions at scale with GenAI. Here's how it can be used to secure a lasting competitive edge in the marketplaceIndia is...

A look at strategies to bring customers back and turn them into potential brand advocates New Delhi: Delighting customers at various points in their journey with a brand plays a pivotal role in turning them into brand advocates and loyalists. How a...

However, companies in India are taking many proactive measures to prepare for an AI-centric futureNew Delhi: Just 26 per cent of organisations surveyed in India are fully prepared to deploy and leverage artificial intelligence-powered technologies, according to the latest...

The goal of the partnership with GoKwik is to further strengthen Cult.Sport's presence in remote towns and cities of India where COD is a preferred mode of paymentNew Delhi: Sports-first D2C brand Cult.Sport partnered with eCommerce enabler GoKwik to expand cash-on-delivery...

DevOps in retail has the power to identify transformation objectives, drive retail operations using data, and improve revenue cyclesThe popular quote by Marc Andreessen—"Software is eating the world”—is more relevant today than ever before. The modern-day adaptation is “Software...