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Prashant Singh

Paytm to boost customer experience, acquires Shifu

Mobile wallet and e-commerce firm Paytm has acquired consumer behaviour prediction and recommendation platform Shifu, to enhance customer experience on its platform. Delhi-based Shifu, run by Signal Inc., mines the smartphone usage patterns of users and makes personalised recommendations to...

Rural market to grow ten times in coming years

According to a market study conducted by research firm, Nielsen, the Indian rural FMCG market will touch $10 billion mark by 2025. The report findings reveal that the rural consumer is no longer just experimenting with urban products, but...
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Outdoor clothing brand Gokyo debuts in NCR

The newly opened Gokyo store is located in the Gulshan ONE29 mall New Delhi: Mumbai-based outdoor clothing brand Gokyo has opened...
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