Rural market to grow ten times in coming years

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According to a market study conducted by research firm, Nielsen, the Indian rural FMCG market will touch $10 billion mark by 2025. The report findings reveal that the rural consumer is no longer just experimenting with urban products, but increasingly buying premium and convenience-oriented products.

“Premium skincare brands typically associated with the urban population are growing nearly twice as fast in rural areas,” says Prashant Singh, Vice-President, The Nielsen Company, India.
According to the findings, the contribution of rural India to the growth of nearly half of the largest FMCG categories, such as soaps and shampoos, has already surpassed that of urban India. However, food categories will continue to drive bulk of the business.

The study further revealed that rural India has become the focus of marketers across product categories over the past three years, after the Central government initiated a slew of schemes for farmers and rural poor.

Posted on: 1.12.2010

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