These five brands have made a conscious decision to abstain from selling their products online even in today’s digital era. Here's why…
Bengaluru: We are in a digital age where e-commerce dominates the retail landscape. Revenue in the global e-commerce market...
Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitability
A discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...