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PAYBACK India

Gautam Kaushik, CEO, PAYBACK India

PAYBACK India, has announced the appointment of Gautam Kaushik as the new Chief Executive Officer (CEO) to further its journey as a growth-oriented and consumer-centric coalition loyalty program in India. In his capacity as the new CEO, Gautam Kaushik will...

PAYBACK India announces appointment of new CEO

PAYBACK India, has announced the appointment of Gautam Kaushik as the new Chief Executive Officer (CEO) to further its journey as a growth-oriented and consumer-centric coalition loyalty program in India. In his capacity as the new CEO, Gautam Kaushik will...

Kantar study to track shopper sentiment, its impact on consumption

Kantar IMRB and PAYBACK has published a comprehensive report, Shopper Barometer that monitors the shoppers’ perceptions of the economy and their financial well-being that impacts their buying decisions. This is the first study to track sentiments among consumers thus...

Expert Review: Retail stalwarts on how the industry fared in 2016

The year 2016 had just begun!! It's hard to believe that the year just passed by. 2016 was a milestone year in a lot many ways. Here's a look at how the retail industry fared in 2016… E-commerce took over the...

Loyalty Pays

Gifts! Now who does not like receiving gifts? In retail, the moment you reward your customer with a freebie or a gift, chances  are you shall be tying him down to your brand for a good amount of time,...

Loyalty Programmes: A Saviour in Slowdown

Today's chief marketing officers confront a painful reality: Their traditional mass marketing model is broken. A rising tide may lift all boats; a falling one reveals who has invested wisely in marketing and at right times. Engagement with customers...
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Which technologies will fuel the next wave of growth in retail?

AI, IoT, Robotics, AR, VR, and Computer vision sensor fusion to play a key role as per a report...
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