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Numero Uno

Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of the young and the young at heart. Even in India, the demand for casual wear is rapidly escalating as the...

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small towns, this blue fabric is all pervasive today. It has become the go to fashion preference of individuals across all...

Impact of E-Commerce: Why successful offline brands are jumping on the online bandwagon

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of Internet, e-commerce is changing the lives of Indians in small towns and beyond as well, owing to the convenience and...

Blue to Green: A race towards sustainable denim production

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of youth rebellion to being the forerunner of the global casual wear revolution, denim has traversed an interesting trajectory. Since the...

India Inc reacts to easing of local sourcing norms in single brand retail

Finance Minister Nirmala Sitharaman on Friday presented her maiden budget and the first of the Modi Government in its second term.She announced that FDI inflows into India have remained robust despite global headwinds.“Global FDI flows slid by 13 percent...

Casualwear market in India and its future dynamics

The casual wear market in India has been growing steadily over the last decade. It has kept the Indian consumer satisfied and engaged with constant re-invention from existing brands and launch of several new local and international brands. Casual...

Men’s bottom wear market coming out on top

When it comes to bottom wear for men, it’s usually a tug of war between trousers and the good ol’ pair of jeans. Where jeans as a category has always been witnessing a substantial growth owing to the ‘casual’...

Style that’s sustainable: Retailers slow down; rethink fast fashion

Enough is never enough, especially when it comes to clothes. Ask any woman and she shall bear testify to the same. Fast forward fashion is leading to consumers shopping to their heart’s content, but this comes with some risks...

Sustainability & Innovation: The evolution of the Indian denim industry

India is the fifth largest destination in the global retail space and the Indian apparel industry, the second largest contributor in the retail industry. Basis industry statistics, denim is the single largest leading segment in the global fashion industry....

How online space is shaping the business of fashion brands in India

E-commerce and fashion are two sides of the same coin. They have many similar features including being dynamic, being fast and—if we may add—furious, with an innate ability to get the customers hooked on to them. They are also...
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Latest News

Budget 2024: Jewellery sector welcomes custom duty reduction on precious metals

The reduction in duties will bring down input costs, increase value addition, promote export competitiveness and boost domestic manufacturing New...
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