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Decoding the athleisure revolution in India

Athleisure is not just a fashion essential anymore – it is a medium for expression and an insignia of...
The dynamics of Indian denim market

The dynamics of Indian denim market

Denims are now an innate part of the Indian fashion scene. From metros to the most remote of small...
Impact of E-Commerce: Why successful offline brands are jumping on the online bandwagon

Impact of E-Commerce: Why successful offline brands are jumping on the...

A decade ago, e-commerce entered India and changed the lives of urban consumers forever. Today, with the penetration of...

Blue to Green: A race towards sustainable denim production

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of...
India Inc reacts to easing of local sourcing norms in single brand retail

India Inc reacts to easing of local sourcing norms in single...

Finance Minister Nirmala Sitharaman on Friday presented her maiden budget and the first of the Modi Government in its...

Casualwear market in India and its future dynamics

The casual wear market in India has been growing steadily over the last decade. It has kept the Indian...

Men’s bottom wear market coming out on top

When it comes to bottom wear for men, it’s usually a tug of war between trousers and the good...

Style that’s sustainable: Retailers slow down; rethink fast fashion

Enough is never enough, especially when it comes to clothes. Ask any woman and she shall bear testify to...
Sustainability & Innovation: The evolution of the Indian denim industry

Sustainability & Innovation: The evolution of the Indian denim industry

India is the fifth largest destination in the global retail space and the Indian apparel industry, the second largest...

How online space is shaping the business of fashion brands in...

E-commerce and fashion are two sides of the same coin. They have many similar features including being dynamic, being...