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WFH Essentials: Brands & retailers say comfort, utility on top of...

The work from home culture has radically altered fashion preferences across the world. Over the last few months, as...
Athleisure: Sales soar as workwear becomes more comfort oriented

Athleisure sales soar as workwear becomes more comfort oriented

Just like loungewear, another fashion category that has registered huge demand in the wake of the pandemic-infused lockdown is...
Nishant Poddar, Chief Marketing Officer, Universal Sportsbiz Pvt. Ltd

Nishant Poddar, Chief Marketing Officer, Universal Sportsbiz Pvt. Ltd

Since joining Universal Sportsbiz Pvt. Ltd in Aug’ 2014, Nishant Poddar has helped grow the company from a lone...
5 winning strategies for buying and merchandising in retail

5 winning strategies for buying and merchandising in retail

In the last few years, we have witnessed enough discussions on Omnichannel strategies, digital strategies from a marketing lens,...