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How to scale your brand from local to global

From understanding the market to crisis management, there are several factors that brands aspiring to transcend national borders must consider before taking the leapFor any company, scaling up from a local player to a global level is a big...

Digital technology is driving and influencing retail consumption

~India Retail Forum 2015 captures the new consumption trend~Mumbai, 16th September 2015: Consumption is driven by technology that is not only influencing the decision making but also helping them take quick decisions. “Technology is driving the change to make the...

Digital technology is driving and influencing retail consumption

~India Retail Forum 2015 captures the new consumption trend~Consumption is driven by technology that is not only influencing the decision making but also helping them take quick decisions. “Technology is driving the change to make the shopping experience faster, transparent...

The big speciality food consumption opportunity: Gluten-free

Gluten-free food consumption is one of the fastest growing trends across the world, with many health-conscious consumers consciously choosing a gluten-free lifestyle. In the US, the gluten-free product market was pegged at $10.5 billion in 2013, predicted to rise...

Organic skincare the next big trend in beauty category

Increasing awareness towards beauty and wellness has been pulling up the trend of leading an organic way of life in India. The organic skincare market in India is estimated to grow two-fold in next five years and expected to...

Private Labels: Despite being least-developed, India among most successful PL markets in SE Asia

Across the globe, private-label sales and shares are strongest in commodity-driven, high-purchase categories and those where consumers perceive little differentiation, such as paper products and some medications and remedies like aspirin, notes market research major Nielsen. "But the definition...

Wendy's to sell only quality burgers in India

Wendy's, the world's third largest burger chain, has opened its first store in India today. The Columbus, Ohio-headquartered burger chain, is banking on quality rather than quantity to sell its burgers in India. Wendy's burgers will sell at Rs...

Best Foods launches research-supported campaign to promote rice consumption

Leading food company Best Foods Limited organised an interactive and informative campaign in New Delhi with Dr. Aayushman Gupta, Chief Executive officer, Best Foods Limited. and nutritionist Kavita Devgan, to dispel myths surrounding rice consumption among Indians. The campaign, earlier...

Is Denim in Danger?

Yoga pants are currently top sellers in U.S. Fashion. Trend concepts such as 'soft dressing' or 'athleisure' and the longing felt by customers for casual comfort is helping this product group achieve huge sales growth. Can sweatpants really pose...

Targeted marketing: A tool to streamline retailing

Marketing lies at the heart of any successful business. There are various functions under the aegis of marketing like advertising, public relations, promotions and sales. The process of introducing and promoting products or services to the customer is marketing....
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Ayurvedic brand SoulTree enters Mumbai

Spanning over 195 sq. ft. of retail area, the stand-alone store is located at the airport area, JuhuBengaluru: Ayurvedic...
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