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Blue to Green: A race towards sustainable denim production

Very few fibers have enjoyed the stellar popularity of denims. From the ranches to evolving into a symbol of...
Levi Strauss & Co. announces launch of initial public offering

Levi Strauss & Co. announces launch of initial public offering

Levi Strauss & Co has announced that it has commenced an initial public offering (IPO) of 36,666,667 shares of...
Arvind Ltd aims Rs 10,000 crore business from textiles in 4-5 years

Arvind Ltd aims Rs 10,000 crore business from textiles in 4-5...

Ahmedabad-based Arvind Ltd expects Rs 10,000 crore business from its textiles business in the next four to five years,...
Levi Strauss & Co to open new store at New York City's Times Square in 2018

Levi Strauss & Co to open new store at New York...

Levi Strauss & Co has announced a new Levi’s flagship store in New York City’s Times Square at 1535...
Govind Singh Director IT Levi Strauss & Co.

Govind Singh, Director IT, Levi Strauss & Co.

Govind Singh is a business-savvy IT person, helping and supporting the business to grow with the help of his...
Levi Strauss seeks approval for direct retail

Levi Strauss seeks approval for direct retail

Levi Strauss & Co, the maker of the popular Levi's denim jeans, has filed an application with the Department...

The Romance of Denim & its Elements

Different elements like rivets, pockets, back pockets, buttons and threads not only make a denim complete but also set...

The Denim Jacket: From a Working Blouse to a Chic Statement

A symbol of youth and rebellion in the sixties, and one of carefree attitude in the seventies and eighties,...

Wool Denim, an Innovation

Wool has a big effect on the handle and drape of denim. In the quest for comfort, wool denim...