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Meesho Mall expands branded offerings with Mamaearth, Himalaya, Dabur and Titan

Meesho Mall now features a portfolio of 1,000 direct-to-consumer (D2C) and regional brands, representing a ten-fold increase in brand partnerships since its inception in August 2023Bengaluru: Homegrown online marketplace Meesho has expanded its branded offerings by partnering with brands...

Meesho is built upon the bedrock of technology: Nilesh Gupta

Nilesh Gupta, General Manager, Growth at Meesho shares his insights on the growth factors, technology and relevance of the brand in tier 2 cities and beyond New Delhi: Founded in 2015 by IIT Delhi graduates Vidit Aatrey and Sanjeev Bansal,...

Indian pet care market: Growling ahead

A bird’s eye view of the pet care segment in India that is projected to reach $1,932.6 million by 2030, riding on the increasing number of pet parents wanting to pamper their pet kidsBy Shiv JoshiEvery morning Jacqueline Kapoor,...

Enigmatic Smile releases ad featuring MS Dhoni during IPL season

The latest video is about the firm’s loyalty rewards wallet Single.id and features cricketer MS Dhoni who is the product’s brand ambassador. It will be aired on Star Sports HD during the ongoing IPL seasonBengaluru: Coinciding with the ongoing Indian Premier...

As India’s beauty market heats up, L’Oreal global CEO, top teams of Estée Lauder, Coty, Nars come calling

The global beauty honchos are visiting to study India’s beauty and cosmetics market that is expected to swell to a Rs 2-trillion opportunity by 2025. MNCs are looking at India as a future growth engineNew Delhi: As India’s beauty...

How is male grooming sector booming in India

Men’s grooming products, over the last few years, are beginning to collect more and more shelf space and mind share as the consumer warms up to the idea of grooming as an essential and regular activity. The market, over...

Dabur India and Amazon to launch an online Ayurveda marketplace

Homegrown FMCG major Dabur India on Friday said it has tied up with e-commerce major Amazon for an online ayurveda marketplace which will house all ayurvedic brands and products available in the country. The company, which will also offer consumers...

Himalaya Men, Royal Challengers Bangalore co-create sports facewash

The Himalaya Drug Company, India's leading home-grown wellness company, today announced the launch of Himalaya Men Active Sport Facewash. This is India's first-ever facewash created through an exclusive association with the Premiere T20 Franchise Royal Challengers Bangalore, for men who play...

Amazon.in experiences 160 pc growth in seller base in 2016

Global marketplace Amazon today said that the seller base on Amazon.in grew by 160 per cent in 2016 from the previous year. In line with its vision to transform the way India buys and sells through its innovations, technology support...

ASCI pulls HUL, GSK, others for misleading advertisements

Advertising watchdog ASCI has pulled up several companies, including Bharti Airtel, Tata Teleservices, Mahindra & Mahindra and Himalaya, for misleading advertisements in July. According to a PTI report: During the month, the Customer Complaints Council (CCC) of Advertising Standard Council...
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Womenswear brand Twin Birds set to open 100th store in India

Twin Birds’s 100th store will be located in Tamil Nadu, at Nungambakkam, ChennaiBengaluru: Women’s apparel brand Twin Birds is...
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