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Henrik Österström

Henrik Österström, Country Food Manager, IKEA India

Henrik Österström with his team is responsible for introducing Swedish food in the Indian market, while keeping in mind a mix of local Indian traditions and Swedish food experience, thereby creating a “Swedish feel – Indian appeal”. One of...

IKEA Restaurants: Have they tasted success in India?

Swedish furniture major IKEA, which has recently opened its 400,000 sq. ft. debut outlet in India, features a 1,000-seater restaurant, the brand’s largest in the over 400 stores it has globally. So, why does a furniture giant–and an immensely...

The IKEA India experience, strategies and future plans

Finally, the wait is over! IKEA, the world’s leading Swedish home furnishing retailer has opened the doors of its Hyderabad store for customers on August 09, 2018.Expressing joy, Peter Betzel, CEO, IKEA India says, “At IKEA the people, the...

Indian, Swedish food to boost IKEA shoppers’ energy

Walking through the sprawling, newly-opened IKEA store here needs energy and the company is making sure that customers get to recharge at its trademark restaurant. The 1,000-seater restaurant is the biggest among the Swedish home furnishings retailer's global network...

IKEA betting big on its food business: IKEA India Food Head, Henrik Österström

Swedish furniture major IKEA, which has recently opened its 400,000 sq. ft debut outlet in India, features 7,500 furniture and home furnishing products and a 1,000-seater restaurant - which is IKEA’s largest in over 400 stores it has globally.Henrik...

IKEA: Serving Healthy and Sustainable Food

Henrik Osterstrom, Country Food Manager, IKEA on how the brand is providing a great food experience along with selling furniture...

IKEA betting big on its food business: IKEA India Food Head, Henrik Österström

Swedish furniture major IKEA, which has recently opened its 400,000 sq. ft debut outlet in India, features 7,500 furniture and home furnishing products and a 1,000-seater restaurant - which is IKEA’s largest in over 400 stores it has globally.Henrik...

IKEA: Mixing furniture and food into a bumper retailing proposition

At the India Food Forum 2017, Country Food Head, IKEA India, Henrik Österström spoke on food being a key component of the Swedish furniture maker’s retailing strategy and explained why the company also operates restaurants, serving great food in...

IKEA to open 1,000-seater restaurant in Hyderabad store

IKEA, the world’s biggest furniture retailer, will be opening its first India store spread across 400,000 sq.ft. in Hyderabad in December 2017. The store will feature 7,500 furniture and home furnishing products and a 1,000-seater restaurant serving healthy and nutritious...

How To: Convert the customer's food retail journey into an exciting, sensory experience

Session PartnerIndians love food and want to interact with it. But, when they walk through the supermarket door, do customers face an adventurous food encounter or just bland merchandise shelf navigation? Can retailers and retail support technologies help convert...
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