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D2C brands saw 12.72% surge in sales during Republic Day week: GoKwik

Tier 3 shoppers were the biggest contributors to the orders during this sale period with nearly half of all the orders New Delhi: D2C brands witnessed a 12.72% increase in sales during the Republic Day sale week as compared to...

Unwrapping the Archies’ reinvention plan

From tie-ups with q-commerce players and special gift hampers in partnership with category leaders to opening stores in the Middle East, here’s what India’s oldest gifting company Archies has on the cards tohelp revive its past glory…New Delhi: Archies—a...

How to give discounts without burning cash

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...
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Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru

Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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