Gift Cards
E-Commerce
D2C brands saw 12.72% surge in sales during Republic Day week: GoKwik
Tier 3 shoppers were the biggest contributors to the orders during this sale period with nearly half of all the orders
New Delhi: D2C brands witnessed a 12.72% increase in sales during the Republic Day sale week as compared to...
In Focus
Unwrapping the Archies’ reinvention plan
From tie-ups with q-commerce players and special gift hampers in partnership with category leaders to opening stores in the Middle East, here’s what India’s oldest gifting company Archies has on the cards tohelp revive its past glory…New Delhi: Archies—a...
Leaders Ink
How to give discounts without burning cash
Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...
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Latest News
Amazon readies for pilot of under-15 min delivery of daily essentials in Bengaluru
Amazon's strategy has focused on "selection, value and convenience" and the overall vision is to build a large profitable...
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