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D2C brands saw 12.72% surge in sales during Republic Day week: GoKwik

Tier 3 shoppers were the biggest contributors to the orders during this sale period with nearly half of all the orders New Delhi: D2C brands witnessed a 12.72% increase in sales during the Republic Day sale week as compared to...

Unwrapping the Archies’ reinvention plan

From tie-ups with q-commerce players and special gift hampers in partnership with category leaders to opening stores in the Middle East, here’s what India’s oldest gifting company Archies has on the cards tohelp revive its past glory…New Delhi: Archies—a...

How to give discounts without burning cash

Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitabilityA discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...
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Retail sales grow 8% y-o-y in March 2024: RAI Survey

According to the survey, sports goods reported a growth of 11% followed by apparel and beauty showing a growth...
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