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D2C brands saw 12.72% surge in sales during Republic Day week: GoKwik

Indiaretailing Bureau -
Tier 3 shoppers were the biggest contributors to the orders during this sale period with nearly half of all the orders New Delhi: D2C brands witnessed a 12.72% increase in sales during the Republic Day sale week as compared to...
In Focus

Unwrapping the Archies’ reinvention plan

Shiv Joshi -
From tie-ups with q-commerce players and special gift hampers in partnership with category leaders to opening stores in the Middle East, here’s what India’s oldest gifting company Archies has on the cards tohelp revive its past glory… New Delhi: Archies—a...
Leaders Ink

How to give discounts without burning cash

Kunal Tiwari -
Strategies that can satisfy the customer’s mental need for a discount without eating into a brand’s profitability A discount directly translates to offering products and services at slashed prices which attracts customers. Discounts can help unlock non-moving inventory, promote new...
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E-CommercePTI -

Flipkart revises rate card structures for sellers

The revised rate card policy, effective May 18, 2024 includes a simplified rate card structure New Delhi: E-commerce platform Flipkart...
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