Gen Z

Influencer marketing has become a core part of every brand’s marketing. But does it benefit brands? New Delhi: For Gurugram-based audibles and wearables brand Boat, choosing Bollywood actor Ranveer Singh as its brand ambassador was easy as the actor resonates with...

Twenty-four-year-old Sanya Runwal, director - Retail, Runwal, speaks about the guiding principles behind the group’s retail transformation, future developments and her vision for brand Runwal as the next generation leaderWhen travelling on the Eastern Express Highway in Mumbai it’s...

Spanning over an area of 1,150 sq. ft., the store is located in the posh sub-city of Vasant KunjNew Delhi: Consumer electronics company Samsung has opened a new premium experience store at Ambience Mall in New Delhi’s Vasant Kunj,...

More than 80 per cent of Indian online shoppers come from tier 2 and beyond cities such as Ambur, Rourkela, Sangli and ZirakpurNew Delhi: Softbank-backed e-commerce firm Meesho on Thursday said 33 per cent of users under the age...

Ulhas K Udayakumar, E-commerce Head, Seiko India, shares how the heritage brand that introduced quart watches to the world is attracting new-age customers while maintaining its legacyNew Delhi: With over a decade of experience in the e-commerce realm, Ulhas...

The latest Newme store is located on the second floor of Infiniti Mall, Malad and is spread over 3,600 sq. ft. of carpet areaBengaluru: GenZ-focused fashion-tech startup Newme has entered Mumbai with its first flagship store, the company said...

With the addition of Capsul, Tata CliQ aims to engage millennials and Gen Z consumers with a wide range of productsNew Delhi: Luxury lifestyle platform Tata CLiQ Luxury has announced the expansion of its streetwear portfolio with the launch...

Targeting Gen Z audience of 18-25 years, the brand is set to innovate its product line across markets, including in India Bengaluru: International bodywear brand Sloggi owned by Swiss innerwear manufacturer Triumph International is set to innovate its product line across...

Pizza Hut is focusing on emerging markets in Tier II & III places, which now contribute 50% of its business in IndiaNew Delhi: Leading quick service restaurant chain Pizza Hut, which had doubled its store count in the country...

After reigning online and on e-commerce, these global retail giants are now setting up their shops in the metaverse, getting ready for a new digital marketplaceNew Delhi: After establishing their global brick-and-mortar empires and e-commerce entities, global retail giants including...