Lifestyle and Flipkart Group enter into a strategic partnership in India

Lifestyle, India’s leading fashion destination for the latest trends, announced a strategic partnership with India’s leading e-commerce marketplace, Flipkart Group (Myntra, Jabong & Flipkart). The partnership will enable consumers to access the best in fashion, in a seamless manner across...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...
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Neeru’s to focus on omnichannel retail and mobile commerce for a seamless shopping experience

The presence on social media helped Neeru’s acquire a voice and mobile commerce, which helped them to know the...
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