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Lifestyle and Flipkart Group enter into a strategic partnership in India

Lifestyle, India’s leading fashion destination for the latest trends, announced a strategic partnership with India’s leading e-commerce marketplace, Flipkart Group (Myntra, Jabong & Flipkart).The partnership will enable consumers to access the best in fashion, in a seamless manner across...

An exploratory study of the Indian casual wear market

Casual wear is the modern sovereign of the global fashion world. Honestly, the fashion industry has probably not witnessed a force more unrestrained than causal wear in the past. In the last decade, casualisation has swept through global fashion...
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What’s driving the growth of luxury brands in India?

Rising disposable incomes, shifting customer tastes and the expansion of e-commerce platforms are all contributing to the growth of...
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